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For security purposes we are required to take your credit/debit card information via phone. We can keep all your billing and shipping information on file, with the exception of your 3 digit CID number near the signature line, on the back of your card (which you will need to provide for each order).

After you place your first order with us over the phone, for future orders, you can simply email it to us at sales@vitaroyalproducts.com, with your CID#, and we'll ship it out to you immediately with confirmation.

Our standard shipping is with FedEx Ground. Your orders will be guaranteed to arrive within 5 transit (business) days, anywhere in the U.S., or your shipping is free.

We negotiate for discounted rates with FedEx, based on our shipping volume, in order to get our customers the best possible deal.

Price Breaks:
51-69 lb. single boxes
200 lb. shipment
500 lb. shipment


Vita Royal Products, Inc.
840 Husker Place
Rapid City, SD 57701

Customer Service
p: 605.787.5488
f: 605.787.4178





If you'd like a consultation with our biochemist about your horse, all we ask is that you fill out, and return, our Equine Case History Questionnaire. You can provide any test results you may have regarding: water quality, veterinary diagnosis and/or laboratory tests, etc.


Hair Analysis & Systemic Element Levels Testing

Our biochemist has chosen Doctors Data, Inc. to provide our customers with hair elements analysis. With a solid reputation, they have been our laboratory of choice since 1979. Doctors Data has recently described this particular test as:

A measurement of toxic and essential elements

Inexpensive and noninvasive

Extensive research has established that scalp hair element levels are related to human systemic levels. The strength of this relationship varies for specific elements, and many researchers consider hair as the tissue of choice for toxic and several nutrient elements. Unlike blood, hair element levels are not regulated by homeostatic mechanisms. Thus, deviations in hair element levels often appear prior to overt symptoms, and hair analysis can thereby be a valuable preliminary tool for predicting the development of physiological abnormalities.

The volume of, at least, one packed tablespoon of hair is required to complete analysis. Hair samples taken from the chest of animals and back of the head on humans are preferable.

Send your sample and contact information via USPS to our headquaters, and we'll send it to our lab at a bundled rate to briing you the best possible price on the highest quality analysis.


Only Pure Nutrients to Maintain and Improve Health on a Biochemical Level

Vita Royal Products Inc. was established in 1977 in response to the recycled contaminants in food act that was passed in the same year. This act allowed, and continues to allow, the recycling of heavy metals and hazardous chemical waste into fertilizers that supply nutrients for the crops that feed our animals and, in some cases, people as well. These toxins are absorbed into the crops and thus deposited into the animals who eat the processed version(s) of these crops.

Our goal has always been to provide a healthier option for these animals, be they performance horses, pets, cows or chickens for slaughter.

Why Our Products Are Superior to the Competition

We use only pharmaceutical grade ingredients (USP), which are the absolute highest quality ingredients available in the world.

We do not make any products which contain fillers, so a little goes a long way.

All of our products are formulated so that the bioavailability of each ingredient is maximized.

Most importantly, our products work to restore normal, healthy biochemistry; from performance horses to seemingly hopeless and dire cases.

Vita Royal's Equine Feed Program

Learn More About Hi-Pro Feed

• Low NSC (Non Structured Carbohydrate)

• High Protein

• Perfectly Balanced w/ Premium USP Grade Vitamins & Minerals


How to use this program to help the body restore health to horses with metabolic syndrome(s), and to maintain health in high performance sport horses.

Choose a feed recipe based upon how many pounds of grain you feed your horse now.

Horses tolerated many more pounds of high carbohydrate feeds 50 to 100 years ago than they do now, because there were not so many chemicals in the environment to compromise metabolism. If your horse cannot tolerate very much grain, then your horse is exhibiting carbohydrate sensitivity. The same problem also affects humans, which is why we have epidemic statistics of obesity now.

Reducing the total pounds of grain per day in order to reduce the carbohydrates, and thus control obesity, will also sacrifice the necessary amount of protein needed to drive basal metabolism. We do not want to do this. We, therefore, decrease the carb to protein ratio in the feed, by reducing the carbohydrates. The amount of protein remains the same, and fewer pounds need to be fed.


If your horse weighs about 1,000 lbs. and currently tolerates around 5 lbs. of grain/day, you would use the recommended amount of Hi-Pro Feed™, which would be 3 lbs., then add 2 lbs. of oat groats for the daily total of 5 lbs.

The amount of oat groats (Vita Royal's only recommended source of additional carbohydrates) can be further adjusted according to energy weight needs, or season of the year. The base protein needs will stay the same. This allows you to further adjust the daily carbohydrate needs to the daily work load of the horse, without sacrificing the much needed protein.

If your horse only gets a handful of oats per day to mix in supplements because he is a very easy keeper, then you would use the Hi-Pro Feed™ recipe at:

• 2 lbs./day for a small horse or pony

• 3 lbs./day for an average size horse of 15-15.2H

• 3.5 lbs./day for a larger horse 16-16.3H

• 4 lbs./day for horses larger than that

This will probably be more than what you are currently feeding now, but the Hi-Pro Feed™ is not a high carbohydrate feed, and we need the protein to fuel basal metabolism that is lacking.

For obese horses (where weight loss is desired) also add to the Hi-Pro Feed™ 1/3 cup pure canola oil or olive oil each feeding. Organic canola oil, or olive oil are preferred but coconut oil is good as well. I prefer canola because it is also a source of diindolylmethane (DIM), which has been shown to detoxify estrogens and xenoestrogens that are prolific pollutants in our environment and significantly impact health. In our biochemists weight loss clinical trials, better success was elicited by canola oil than olive oil. ABC News once had published a story on "The Detox Diet" on their web site (the link is no longer available). It featured the first diet to ever earn a U.S. Patent. Vita Royal's biochemist Linsey McLean earned that patent, and a book articulating that research will be available soon.

In the winter time, for higher energy needs, or to increase weight in a carbohydrate sensitive horse, use a 50/50 blend of canola and corn oil at 1/4 to 1/3 cup each feeding as needed, added to the Hi-Pro Feed™. Again, organic oils are always preferred.

For Horses with All Different Needs:

If you have one horse that is extremely carbohydrate sensitive, and others who are moderately carbohydrate sensitive yet need a little extra carbs - more than the Hi-Pro Feed™ alone provides. You can get the Hi-Pro Feed Base™ made up by itself (through Vita Royal or a local mill), and use that alone for the very sensitive horse while adjusting the oat groats or rolled barley to maintain weight. That way you only have two containers of feed in the barn and can customize a ration for any horse.

The feed should be divided into two feedings per day. Three or four feedings are even more beneficial, as horses evolved as grazing animals, have small stomachs for their size and do better with smaller, more frequent meals. If you are currently feeding less grain than what is required with the Hi-Pro Feed™ protocol, it is best to slowly increase the amount over 3 to 5 days.

The Hi-Pro Feed Base™ has 3 ingredients: linseed meal, canola meal, and stabilized rice bran.

It must be fed with a Vita Royal supplement
(which are specifically formulated to fortify this particular base.)

Other brands of supplements will not satisfy requirements of this recipe for your horse. It is not safe to use the feed base alone OR with another brand of supplement.

Now Choose from the list of specialty supplements below, or in our product catalog to complete the program.

Learn even more about Hi-Pro Feed™

Helpful hints for choosing specialty supplements:

• For horses manifesting any of the Concurrent Symptoms of EPM, our EPS Formula™ is preferred.

Nutrient Buffer® is always recommended to be used with EPS Formula™, at least in the beginning to get the horse stabilized. Some horses could need Nutrient Buffer® on a continual basis. Depending on the horse.

• For horses with ulcers, digestive upsets, or colic should use Nutrient Buffer® and ideally, the applicable Vita Royal supplement as determined for the horse's greater needs.

• For horses with muscle soreness, arthritis, contracted tendons, epiphysitis, sore back, or as a pre-race or pre-show supplement to help extend stride, UNTIE® is recommended.

• For younger horses in the process of growing and/or broodmares, Equine Plus® Grower™ is recommended.

• From pleasure horses to performance horses, who are in good health and need a maintenance program, Equine Plus® Performance™ is recommended.

• For elderly horses in generally good health, Equine Plus Autumn Years® is recommended.

• For horses who cannot be on the customized feed recipe, as in a boarding situation, but are in otherwise good health, Serenity® is recommended.

This program will allow you to customize not only the feed but the supplements too, to each horse in the barn, regardless of his/her problems or level of health.


With All Hi-Pro Feed™ Recipes:

Containing 10% or Less of Alfalfa or Clover

Test your water source 2 times per year, at least for nitrates


Horses are much more sensitive to nitrate toxicity than are humans, and no nitrate should be present in your water. A common water softener will remove low levels of nitrate in many circumstances. Nitrates are extremely toxic to the thyroid gland, and is the major reason for any failure of these programs.

If your water tests positive for nitrate(s), contact your local water company for possible filtration solutions. For the best results: cation exchange (common water softener), followed by anion filter (removes nitrate, phosphate and sulfates), and if you can a charcoal filter. It is advised to rent these units from one of many companies because they can be expensive to purchase. RO (Reverse Osmosis) units are usually very expensive, and waste more water than what it provides. Many companies will try to sell you one of these. These units are not necessary. For the same price, you can purchase a commercial Barnstead distiller that produces 50 gal per day of the purest water, steam distilled. See other filter options too at www.barnstead.com.

We recommend a particular series of filters for those of you without the ability to get the most optimal system mentioned above.

VERY IMPORTANT: The Hi-Pro Feed Base™ recipe is not fortified, and is not to be fed without one of Vita Royal's specialty supplements, specifically formulated to fortify this particular base. Other brands of supplements will not satisfy the requirements of this recipe for your horse. The Hi-Pro Feed Base™ recipe is a base mix for the Vita Royal program ONLY.

NOTE: Prescription antibiotic/anti-protozoal drugs used in combination with a protocol recognizing metabolic syndromes or "Environmentally Induced Illness" will often antagonize it. So, it may take much longer to stabilize the horse, and progress may be slow if at all until drugs are discontinued. Optimally, the program should be used alone if the horse's condition is life threatening, follow the advice of a holistic veterinarian.

We Recommend Also Looking into:

Aggressive Antibiotic Drug Therapy vs. A Holistic Approach to Environmental Parasitic Disease Syndrome

Why's and Why Not's of Vita Royal's Feed Program

© 2011 Vita Royal Products Inc.

Vita Royal Recycles:
our green packaging

We use as much recycled materials for packaging as we can.

From shredded packing material, to reused packing material, to reused/recycled shipping boxes; we are doing our part to eliminate waste and reduce costs.

Through co-operative corporate relationships, these recycled materials come from other companies that receive products primarily for a retail sales floor, and they don't do much outbound shipping. These companies would ordinarily pay to process their packing waste by weight. Instead, we take that cost burden off their hands (and reduce our own costs) by simply reusing these materials.

We are proud to take part in corporate co-operative initiatives that ease the cost of doing business for the whole Vita Royal community.

Learn About Our Biochemist
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